Key performance indicators (KPIs) are important from a marketing point of view. These metrics let you measure, quantify, and evaluate any investment and verify its profitability. In the medical field, return on investment (ROI) is measured both quantitatively and qualitatively.
We offer virtual reality tutorials designed to train surgeons in the use of new medical devices. With a concern for the problems of learning but also for short- and long-term profitability, our tutorials integrate your KPIs and allow you to access them at any time.
The importance of KPIs
Choosing the right KPIs
KPIs are important in making decisions about any new campaign, purchase, or investment. They measure efficiency, but also evaluate the effects and, thus, ROI. This applies to all fields, including the medical field. KPIs must be defined before beginning any marketing action, not chosen at random.
To clearly define these indicators, the right questions must be asked: The sensitivity of your ROI analysis depends on the relevance of your KPIs. At Revinax, we’re there with you in designing your evaluation dashboard.
Revinax includes your KPIs in our specifications
The core of our profession is the creation of virtual reality tutorials to allow medical device companies to highlight their new products by offering surgeons a totally immersive experience. Our aim is that they can practice, again and again, as if they themselves were the KOL*, the expert performing the procedure.
As inventors, we are also concerned with measuring the performance of our tool.
That is why we integrate your KPIs into our specifications. We consider that to be a reassurance to you: from the design to the implementation and to each new use of a tutorial, we provide you with detailed and personalized support based on your expectations and objectives. That is why it is so important to understand your problems and integrate them into the tutorial design.
The (right) questions to ask yourself
We help you in determining your KPIs for everything including the tutorial’s use, profitability, and efficiency. We integrate these KPIs into our tutorial for tracking and complete transparency.
Do I have access to performance metrics, that is, the number of times the tutorial is consulted and the features that attract attention?
How much do I save compared with a workshop? How long does it take to speed up the marketing phase and consumption of the product? Does it reduce costs? Does it increase sales?
What is the learning curve for the device, and how fast is the gesture memorized?
Confidence in the product's interest: a long-term investment
Benchmark and expertise
In providing support, we offer our experience with other companies that have used our tutorials as a benchmark. This expertise allows us to work with you to fine tune the tracking of performance indicators by making the whole array of use and deployment cases found available for you to create your own strategy for tracking results.
This experience is a rich resource to tap to create a simple and effective response, adapted to each client’s expectations. The learning curve for the new medical device is shorter, questions are more precise, and the overall efficiency is greater during performance of the procedure.
We have observed that surgeons who used the Revinax tutorial completed their “training” and improved their skills before their first surgery. This observation is backed by proof. This means risk taking is considerably reduced.
Sharing data with the LMS* and CRM*
The separation of data doesn’t make the job easier. For that reason, the KPIs are combined on a dashboard that gives you access to the performance indicators.
For more agility in data collection and analysis, the Revinax tutorial was developed to be able to connect the data from these dashboards to your LMS or CRM software. This allows you to integrate this information into the whole process, improving the evaluation of your training tool.
*KOL: A key opinion leader is a surgeon specialized in his or her field, whose expertise is recognized by his or her peers.
*LMS: A learning management system is a software application for the administration, documentation, tracking, reporting, automation, and delivery of educational courses, training programs, or learning and development programs.
*CRM: Customer Relationship Management is a system with all of the tools and techniques needed to create and develop a personalized, fine-tuned relationship with each contact.